Group B Consulting
2024
Purpose — The purpose of the Group B Consulting branding and web design project was to create a cohesive and professional visual identity that reflects the company’s expertise in strategic business consulting. This included developing essential brand assets to enhance recognition and trust among clients and prospective businesses.
Role — As the sole designer and web developer, I led the entire branding initiative for Group B Consulting. I designed and produced business cards, created reusable social media templates, and built a user-friendly, visually appealing website that effectively showcases the company’s services and values.
Branding
Web Design
Branding
I collaborated closely with the founder of Group B Consulting to align her vision, target audience, and brand personality. Together, we established a tone of voice that is professional yet approachable, aiming to resonate with businesses of various sizes across key verticals. My goal was to create a bold wordmark as the cornerstone of the brand identity and then expand upon it by defining a cohesive colour palette, font choices, photo style, and overall visual language.
Key Responsibilities:
Collaborated with the founder to define brand vision and target audience
Established a professional yet approachable tone of voice
Designed a bold wordmark to serve as the core brand element
Developed a cohesive brand style guide, including colours, fonts, and imagery
Crafted a visual language to support consistent brand recognition across platforms
Web Design
I created a design that reflects the brand’s professional yet approachable tone. The website was built to provide straightforward navigation, easy access to service offerings, and an engaging user experience that resonates with potential clients. Emphasizing a clean, modern layout, I incorporated the brand’s colours, fonts, and imagery to ensure a seamless visual consistency with the overall brand identity.
Key Responsibilities:
Designed a user-friendly website layout aligned with brand identity
Ensured seamless integration of brand colours, fonts, and imagery
Developed a clear navigation structure to improve user experience
Highlighted key service offerings and calls-to-action
Focused on creating an engaging and professional look and feel for potential clients