Purpose — While working at Adacado, a programmatic advertising agency, I had the opportunity to lead the production and execution of the NBA’s League Pass paid advertisements. The goal was to target their global users, leveraging tentpole games throughout the season.

Role — I was a Technical Lead, where I oversaw 30+ creative updates throughout 2017-2019. These updates encompassed major tentpoles such as the Finals, Draft, and NBA Awards, among many others. I liaised directly with the NBA and VML (New York-based marketing agency), and iCrossing (New York-based advertising agency) to realize each season's dynamic creative efforts. I collaborated with VML on each creative and evaluated its feasibility within Adacado's platform. Then, I dynamically generated thousands of ad frames displaying browser language-specific messaging to viewers worldwide. Lastly, I would implement KPI Trackers provided by iCrossing and complete a thorough final QA over the entire creative update.