Coast Hotels | Telus
2025
Purpose—Coast Hotels partnered with TELUS Environmental Solutions to launch a sustainability initiative. This initiative allows Coast Rewards Members to redeem points to support environmental restoration. The collaboration helps restore Pacific kelp forests and contributes to Coast Hotels’ commitment to planting 30,000 trees, reinforcing the brand’s dedication to corporate social responsibility.
Role — I led the creative direction and design execution for this campaign, developing digital assets, social media content, email banners, and in-hotel signage. My work ensured clear communication of the initiative, aligning the visuals with Coast Hotels’ brand while driving engagement and awareness among Coast Rewards Members.
Organic Social Media
Video
Email Marketing
Digital Signage
Launch Video
This launch video introduced the Coast Hotels and TELUS Environmental Solutions collaboration, showcasing new eco-friendly redemption options for Coast Rewards Members. Premiered at the 2025 Annual Coast Hotels Brand Conference and shared publicly, the video highlighted the initiative’s impact—restoring Pacific kelp forests and planting 30,000 trees—reinforcing Coast Hotels’ commitment to sustainability.
Digital Signage
The digital signage was designed to promote Coast Hotels’ collaboration with TELUS Environmental Solutions by informing guests about the opportunity to redeem Coast Rewards points for kelp forest restoration and tree planting. Displayed across all Coast Hotels properties, these screens served as a visually engaging way to highlight the company’s commitment to sustainability and encourage guest participation in the initiative.
Email Announcement
This email campaign announced Coast Hotels’ collaboration with TELUS Environmental Solutions, highlighting new eco-friendly redemption options. Sent to Coast Rewards Members, it aimed to inspire participation, strengthen brand loyalty, and drive point redemptions for kelp restoration and tree planting.