Coast Hotels
2023-Present
Purpose — Coast Hotels is a prominent hotel chain in Canada and the U.S. known for delivering exceptional guest experiences. The brand focuses on blending local flavor with modern comfort, ensuring consistent quality across all properties.
Role — As a Graphic Designer, I led the creation of promotional materials, signage, and social media content to bolster brand recognition. I collaborated with senior leadership on projects like the Coast Hotels Development website and managed design for flat sheets, presentations, executive documents, and paid advertising videos. I also supported the food and beverage team by designing restaurant and catering menus.
Paid Advertising
Print Collateral
Organic Social Media
Organic Social Media
For Coast Hotels’ social media presence, I have developed a wide range of content tailored for Instagram, Facebook, and LinkedIn. My work enhances brand recognition, engages diverse audiences, and highlights Coast Hotels’ unique offerings across multiple platforms.
Key Responsibilities:
Designed visually engaging graphics and content for Instagram, Facebook, and LinkedIn to promote key campaigns, seasonal promotions, and special events.
Developed photo and video content showcasing Coast Hotels’ amenities, local experiences, and guest rewards to increase engagement.
“Konnichiwa! Taste of Japan Coast Rewards Sweepstakes” Campaign
The “Konnichiwa! Taste of Japan Coast Rewards Sweepstakes” was a co-branded campaign aimed at promoting Coast Rewards by offering guests the chance to win a Japanese-themed experience. The campaign featured teaser posts, social media ads, digital assets, and strategic outreach to drive awareness and sign-ups.
Key Responsibilities:
Led the campaign's design and production of digital graphics, POP displays, and sweepstakes entry forms.
Collaborated with the Rewards, Social, and Communications teams to develop visually compelling social media content.
Created launch graphics and teaser creatives for Facebook, Instagram, and Twitter to build anticipation.
Designed assets for organic social media ads targeting Canadian audiences.
Coordinated with APA Group for sourcing visuals and video content to highlight Japan’s local experiences.
Real Pets: Ambassador Pet Series
I developed Coast Hotels' “Real Pets” social media series, which highlighted the brand’s pet-friendly culture while boosting employee and public engagement. The campaign, featured on LinkedIn, showcased ambassadors and their pets, reinforcing Coast Hotels’ partnership with the BC SPCA and enhancing recruitment efforts.
Key Responsibilities:
Solely responsible for designing and producing each issue, ensuring consistency and quality across the series.
Led creative brainstorming to develop the series name and overall direction.
Collaborated with HR, and marketing teams to manage consent forms, ambassador questionnaires, and content guidelines.
This series successfully elevated Coast Hotels’ employer brand, increased social engagement and built a sense of community within the company.
Recognition
Paid Advertising
I have created impactful paid advertising content for Coast Hotels, focused on driving bookings, promoting loyalty programs, and enhancing brand visibility. My work spans multiple platforms, including Meta and Google’s Performance Max, and is tailored to effectively engage target audiences.
Key Responsibilities:
Developed eye-catching display ads, video content, and carousel graphics for paid campaigns across Meta and Google’s Performance Max.
Created strategic ad visuals to support seasonal promotions, loyalty initiatives, and special offers, all aligned with Coast Hotels’ brand standards.
Collaborated with marketing and communications teams to design high-converting ads that drive bookings and membership sign-ups.
Produced A/B test variations to analyze performance metrics and optimize ads for engagement and conversion.
Designed assets that showcase Coast Hotels’ unique experiences and amenities, appealing to local and international audiences.